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resumé
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Me, an Introduction
I am an experienced copywriter with a wickedly quick wit. Over the years I have worked on catalogs for Lane Bryant, Web sites for all Fortune 5 pharmaceutical companies, and savvy small businesses of all ilks. I've done it all, from TV spots; to print; to interactive; and even the occasional guerrilla ad campaign. I have a valid driver's license and am not averse to being compensated in espresso.

Blue Diesel- Copywriter and Creative Strategist
2008-Present

  • Concepted and created integrated, cross-channel marketing campaigns for top-tier pharmaceutical and healthcare companies.
  • Managed strategy and created interactive content for a dynamic portfolio of brands including Bayer Women's Health, Merck Vaccines, Astra Zeneca Oncology, and Ethicon surgical device to name but a few.
  • Led teams on internal marketing initiatives, including all content creation for Bluediesel.com, banner ad campaigns, print ads and collateral and promotional videos.

Ad Engine-Freelance
2006-Present

  • Defynt for Him-Interactive creative director, core Web site copy, e-Commerce strategy and copy, SEO and blog copy.
  • Blue Sky Papers-e-Commerce Web site copy, interactive public relations campaign generation, SEO and social media copy.
  • Embrace Pet Insurance-e-Commerce Web site copy, banner ads, landing pages, SEO and social media copy, print collateral, and TV and radio script generation.
  • Middle West Spirits-National sales and marketing materials, e-Commerce copy, SEO copy.

Lane Bryant-Freelance Copywriter
2007-2008

  • Detailed product descriptions for quarterly online catalog generation.
  • E-Commerce copy.
  • SEO copy.

National Community Builders-Permalance Copywriter
2007-2008

  • Interactive creative director.
  • Marketing strategist, managing an annual marketing budget of 250,000.
  • Media plans and purchases.
  • Web site, SEO, and social media copy.
  • Print and radio ad concepting and copy.


Ohio State University, Columbus, Ohio
B.A., English, 2007


A Nugget of Personal Philosophy
People do read the words you attach to your product. They internalize them and then they make a choice: to love your brand, be loyal to your products, and evangelize to their circles, or not.